“Debuts” in Weibo, Club Gimnàstic de Tarragona is ready to launch social marketing in China
This season Nàstic has put its international brand expansion on agenda. With its official Weibo account gotten on track, Nàstic is fully equipped to launched its social media marketing targeting Chinese market.
To be mentioned, the administration and management of its Weibo account makes Nàstic the first LaLiga club that launches its Chinese social media marketing while competing in the second division. It has been recognized by LaLiga as an innovative sample action that brings more insights and possibilities for all other clubs of LaLiga besides those “big names”.
With near 100-year history as the earliest founded comprehensive sports club of Spain, Nàstic has been endeavoring to build up and keep its authentic and historic brand image. Social marketing in China is a big step forward to empower the brand Nàstic to keep on growing, to enhance its influence and elevates the brand to the greater international stage.