Barça Legends partners with XFANS for diversified brand promotion
FC Barcelona Legends appoints XFANS as its authorized partner to enhance its business development and brand promotion, and to make the historical and iconic brand more recognizing on international stage.
Barça Legends is a program created in 2016. Managed directly by the club, it integrates the club´s former players with various collaborating project, examples goes as matches, coaching, commercial event, etc., and aims to help promote globalization of the Barça brand. Some of the world´s best football players are featured by Barça Legends, including Carles Puyol, Kluivert, Edgar Davids, Rivaldo, etc.
Taking advantage of its international reach in key markets around the world, also the rich portfolio Barça Legends in football industry, XFANS expects to help expand the brand influence into new territories and categories through business diversification that will integrate IP collaboration, upgraded merchandising, sports education, virtual business, foundation, etc.